Be The One
Partner for Schools needed to develop a brand platform to launch their mentorship program, partnering the community with local schools to facilitate each program.
We were able to assess the deep passion rooted in the founders’ dream to fill a need providing mentorships to local high school students. Be The One was born. Communities and schools partner to provide qualified mentees to the students making impacts that will last a lifetime.
Strategic Planning
Creative Direction
Identity Development
Design
Photography
Videography
“You are not alone.”
—
Be The One
The Challenge
Developing a name and a brand around something so important was weighty, but the impact the organization was having on students was far from a burden. It was giving new life and the stories that were born from the mentorships were beautiful and life-changing. The individual impact was not just the student’s story, it was the mentor’s story as well.
———
Working with the team we were able to develop a core focus around a single word: “one”. If we could just affect “one” student’s life, this will be all worth it. If we could pair up just “one” mentor, the impact could be life-changing. So, it just clicked… anyone could “Be The One” changed life that blossomed into a better future.
Anchor Noun - One
Visual expression - Blossom
Mission
—
“Invest one hour a week, to positively impact one student’s life.
One adult, with one student, for only one hour a week.
One community creating legacies.”
The Solution
Collaboration, partnership, and creative inspiration were the foundation to the success of developing a name, brand mark, and eventually the entire campaign for the organization. We were able to draw out the hard work, passion, and love for local students and visually execute a vibrant and approachable brand for the organization.
“In 2013 we launched a community mentoring program in our local high school. Sean was the mastermind behind our ‘Be the One’ brand. In just a few weeks he designed our logo and created a multilevel marketing strategy including t-shirts, signs, printed materials, and a launch website. We have experienced strong program recognition and powerful community adoption by mentors and donors alike. Now our mentoring programs can be found in 3 communities on 6 school campuses. Hundreds of people have been impacted and their lives forever changed for the better.”
—
Nancy & Dennis McHarness
Founders