Gritworks
Northwest elite student training gym needed implementation of an existing identity to promote their athletic program.
Gritworks heavily invested internally to train up high school athletes to compete in D1 University Athletic Programs. We were hired to implement an existing identity across promotional channels but more importantly capture the effort the trainers invest into the students and the grit the students pour into preparing for entry into high-level NCAA competition.
Creative Direction
Design
Photography
“Full potential, here I come.”
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Gritworks Athletics
The Challenge
To develop a new layer of marketing collateral and imagery that communicates the programs developed by the owners and coaching staff, but also embodied the grit and tenacity each student pour into their athletic development.
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Getting familiar with the brand purpose & identity is important when starting off a new project. It reminds us and the client where our north star is and ensures that the deliverables align.
Brand Purpose
Brand Identity
Gritworks Ethos
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“Purpose of potential combined with mind and body = unstoppable power.
Power = Force x Velocity.”
The Solution
A new and dynamic visual style for the brand imagery and collateral that emotes the tenacity, courage, will, passion, focus, and perseverance Gritworks. This new extension of the brand identity developed new marketing platforms, expanding the visual standards to promote athletes, coaching and programs.
“Sean worked with us in the early stages of our business and was helpful in helping us create, develop and drive high-quality content. His talents were pivotal in the development of our marketing and so many other very important areas. If you are wanting to expand your business’s reach, target specific populations with a creative touch, or just sit down and talk business with a really awesome person, Sean is your guy. ”
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Steve Anderson & Michael Tetteh
Owners